Lure Design Incorporated

The New Stuff

We're an award winning design studio working as deftly in corporate branding as we are at producing rock posters. Get your scroll on and take a look at some of our latest work below.

YMCA 2011 Annual Report

This year’s report is all about vision. Building on the idea the the Y spots issues that others don’t and develops solutions before most people even realize there’s a problem, our pals at Think Creative developed the concept, “We See.” The content highlights all the different ways the Y has identified challenges facing our community–from the academic achievement gap between children of different socioeconomic backgrounds to the rising rates of obesity, diabetes and heart disease–and addressed them with innovative solutions and programs. This simple idea, “We See” translates to all the work the Y does in so many different areas.

We took that thought to the next level by incorporating a die-cut of the words “We See” throughout the report. Each section begins with a beautiful photograph featuring real Y members, staff and participants in Y participants (photos by Jonpaul Douglass). The “We See” page the introduces the challenges, and the eventual solutions discussed in that section.

Categories: Brochures, YMCA, The New Stuff

Ask A Librarian

This new website offers research and information advice from certified librarians throughout Florida. Lure Design was charged with expanding visibility and increasing awareness of the smart, time-saving online service.  The poster series will be distributed to partnering libraries, local colleges and high school campuses. Internet and radio advertising are included in Phase Two of this advertising and marketing program.

Categories: Advertising, Posters, Ask A Librarian, The New Stuff

They Live

Another in the Cult Classic Movie poster series for Enzian. To give the poster another layer, we printed three versions of the back of the using subliminal messages from the movie. We didn’t advertise these hidden messages, allowing them to be discovered by those buying the poster.
Click HERE to purchase.

Categories: Enzian, The New Stuff

2011 Film Festival

2011 marks the twentieth anniversary for the Florida Film Festival. With this in mind we created a poster image that focused on squarely on Florida. The neon sign is an homage at the vintage signage of roadside motels found on the roadways of Florida from the 50s, 60s and 70s. The messaging though is all Florida Film Festival. Big thanks to our pals at Think Creative for working with on this year’s concept again and to Billy Davis who nailed this illustration.

Categories: Advertising, Posters, Florida Film Festival, The New Stuff