Lure Design Incorporated

Bowhead Roofing logo

Here’s a new name and a new graphic identity for Orlando-based commercial roofing company we worked on with Day Communications. These days, so many company/product names are hybrid/made-up words, but the Bowhead Whale was a perfect symbol for longevity - it can live more than 200 years, making it the longest-lived mammal. Name by Jane Harrison.

Categories: Identity, The New Stuff