Lure Design Incorporated

Florida Film Festival

2015 Florida Film Festival

The objective of the 2015 Advertising Campaign was to promote the Film Festival by highlighting this important brand attribute: Film impacts our everyday lives. The positioning line,  “Things just got interesting”  is an expression that explains how ordinary happenings can suddenly become engaging or exciting. The familiarity of the phrase also helps the audience remember the message. While the images are non-specific to any one film, the compelling collages represent familiar characters and events.

Categories: Advertising, Posters, Florida Film Festival, The New Stuff

2011 Film Festival

2011 marks the twentieth anniversary for the Florida Film Festival. With this in mind we created a poster image that focused on squarely on Florida. The neon sign is an homage at the vintage signage of roadside motels found on the roadways of Florida from the 50s, 60s and 70s. The messaging though is all Florida Film Festival. Big thanks to our pals at Think Creative for working with on this year’s concept again and to Billy Davis who nailed this illustration.

Categories: Advertising, Posters, Florida Film Festival