123 Identity / Our Work By Media at Lure Design, Inc. in Orlando FL

Lure Design Incorporated


‘96/20 logo

A logo we did for Manitou Media that commemorates the 20th anniversary of the 1996 Telecommunications Act. The Act, signed by President Bill Clinton, represented a major change in American telecommunication law, since it was the first time that the Internet was included in broadcasting and spectrum allotment.

Categories: Identity, The New Stuff

Bowhead Roofing logo

Here’s a new name and a new graphic identity for Orlando-based commercial roofing company we worked on with Day Communications. These days, so many company/product names are hybrid/made-up words, but the Bowhead Whale was a perfect symbol for longevity - it can live more than 200 years, making it the longest-lived mammal. Name by Jane Harrison.

Categories: Identity, The New Stuff

Unearthed logo

Logo for Unearthed, the 2015 version of Howl-O-Scream at SeaWorld and Busch Gardens. We did this project for our pals at Great Big Circle and Robin Cowie.

Categories: Identity, The New Stuff

You Are Here logo

We had the pleasure of creating this logo for Snap! Orlando. You Are Here is a month-long, multi-venue event focusing on photography exhibitions but also includes workshops, lectures, parties, and portfolio reviews.

Categories: Identity, The New Stuff


Logo design for Beadle Fund, a new charity that raises funds for children in need through repurposed jewelry-making classes. Save the Children. Save the Planet.

Categories: Identity, The New Stuff

The Manitou

Logo for Manitou Media, a media strategy group for Fortune 500 companies, start-ups, non-profits and political candidates.

Categories: Identity, The New Stuff

Orlando International Fringe Festival 2014

Simplicity in strategy and execution can often mask the complex process required to produce such targeted work. For years, the Orlando Fringe built a following on irreverent, uncensored acts. The challenge for the 2014 marketing campaign was to convey the message that the festival offers performances for people of all walks of life. The answer was a colorful and simple campaign that turned “fringers’ into the hero. Jane Harrison, of Right Creative, supplied the copywriting and worked with us on strategy. Photography was done by Kristin Wheeler.

Categories: Advertising, Identity, The New Stuff

Melrose Center logo

The Orange County Library System is opening an ambitious center for creativity and technology in their main branch. This logo is a visual representation of the spark of an idea. It’s layers also represent the multitude of offerings in the center.

Categories: Identity, The New Stuff


Business cards for TinMen, a video production company. Illustrations by Billy Davis.

Categories: Identity

Choke Out Poker

Developing the brand identity for ChokeOutPoker.net was such a fun assignment. We did everything from the logo and ace of spades business cards to poker chips, tee shirts, embroidered work shirts and the website skin.

Categories: Identity