2015 Florida Film Festival
The objective of the 2015 Advertising Campaign was to promote the Film Festival by highlighting this important brand attribute: Film impacts our everyday lives. The positioning line, “Things just got interesting” is an expression that explains how ordinary happenings can suddenly become engaging or exciting. The familiarity of the phrase also helps the audience remember the message. While the images are non-specific to any one film, the compelling collages represent familiar characters and events.